» How To Get Started With Online Ordering for Your Restaurant?

In the restaurant industry, online food delivery has been a game-changer without a doubt. With some giants entering the industry like Zomato and Swiggy, online ordering has grown in no time. Gone are the days, where you had to call your favorite pizza place or Chinese restaurant to place an order. Currently food delivery is all about stellar reviews, real-time order tracking, and a smooth customer experience. The covid-19 pandemic has further improved the role that food delivery apps tend to play. Above all, online ordering is one of the most profitable business models which has given the restaurant an amazing makeover.

Tips to Start with Online Ordering for your Restaurant:

1. Set up an online ordering platform:

Firstly you need to create an online ordering platform. You need to have an online app that your patrons easily find on the app store or play store. You can consider the platform as some blank canvas and you can paint almost any picture of your company. All you need to do is use your brand theme and logo to enhance it. You can now move to the design and online ordering process once you are done with aesthetics and create a blueprint. For easy modifications, you can add some dropdowns to your menu items. It is one of the most feasible options in the long run even though it might take some time.

2. Create a Menu only for the Delivery System:

When it comes to comfort, food delivery is surely a godsend. But the main truth here is that not all dishes are not fit for delivery. It all depends on the texture and it can be quite challenging to pack some foods and have them reach patrons in a perfect situation. So, you do not need to offer an entire menu on the delivery system, instead you need to make some edits. All you need to do is choose some dishes that are easy to pack and deliver. You can also keep some menu items that have common ingredients. It is vital for you to highlight your high-margin menu by placing some orders in the menu’s centre. You can easily set your restaurant up for amazing benefits by engineering your menu to a perfectly optimized version.

3. Have a Table Reservation System:

There are several government restrictions imposed on the number of people that can dine in during a given time so you need to offer an easy table reservation system which can make your customer’s lives quite easier so that they don’t need to waste any more time. All you need to do is ensure that you convey to your patrons that their bookings are confirmed. You can also share a snippet of your best-selling menu or daily special items once they tend to make their reservations.

4. Use Some Images and Videos:

Your customers just need delicious food no matter whether you are running your restaurant offline or online. You need to ensure that you improve your menu by adding amazing mouth-watering images and videos of the dishes you offer. You can give your patrons an idea of what they will get once they place an order. These images and videos are likely to go beyond your online ordering platform. You can also use these images and graphics on different social media sites.

5. Seamless Customer Checkout:

Online payments are here to simplify your patron’s life and when it comes to setting up a restaurant you need to go out of your way to offer different online modes especially for payment to your patrons. It includes everything like mobile wallets and net banking. You can also offer an option to offer spilled bills to patrons that look for a comfortable checkout experience.

6. Mobile Optimization

Your restaurant’s site needs to be completely optimized so that it is seamless to navigate on all devices from phones to tablets. You need to ensure the site has an easy interface and can be operated on other devices. You also need to consider various screen sizes and load times.

Lastly, in the past few years, Email Marketing has been one of the best ways to enhance ROI by leaps and bounds. At the end, restaurants should understand that a POS System helps them go far ahead and it is the need of the hour for restaurants.