Can Home delivery act as a new Lifeline for restaurants?

Amidst the COVID 19 Pandemic the restaurants are really facing a tough challenge where Pick Up and Delivery is the only ray of hope for the survival. - Pick up and delivery is no more an option to go for it or not. Now the scenario is like do this or close down completely.

Many Restaurants who once used to be crowded are adapting the Delivery model .The model is not a new concept. Its History could be traced back to telephonic orders which once got updated to dedicated portals for online orders and Online Delivery aggregators like Zomato, Swiggy and Uber Eats.

How to adapt?

Here are a few things that you need to ensure:

1. Create Integrations with the online Food Delivery Brands to reach Your Customer:-  If you never feel the need earlier than this is the right time to tie up with Food delivery Brands….There is a big list of aggregators who are working efficiently in supplying the food to your customer when your customer needs it.

   
   

2. Pickup and Delivery Website:-  You may go Online directly By updating your sites or mobile apps. Wherein your customer can be registered applying for direct delivery, Offers, Advanced Ordering / Scheduled Ordering, Door step Delivery. A restaurant need to update the websites to ease the process of Ordering, Tracking and Delivering.

   
   

3. Marketing:-  Since during this “semi Operational” mode the people are expected to  run with very limited movements, So to advertise the business one need to reach upto the customer and Social Media is one of the most promising mode available. Pinch your favorite recipes, Speak out the word about your services that you are available to your customer, Promotional Mails, SMS are other means where you must reach your client Speaking about offers, Today’s special etc. Make promotional Videos of your recipes and Chef Specialties as engagement activities.

   
   

4. Prepare well for home delivery:-  With the adaption to delivery model you are now going to deliver only the Food, which does not hold the impact of  your personal touch , the ambience, Customer involvement and other factors that were served  as a package when the customer physically comes to your restaurant, So quality is the only factor that keeps the patronage loyal to your Dinner, so here are a few Pointers to keep in mind

   
   
   • Maintain Proper Hygiene keeping in mind the Social Distancing Concept
   • Make sure that the food packaging is up to the mark.
   • Use containers that maintain food temperature
   • Encourage scheduled ordering via app or website
   • Establish delivery windows for batch delivery
   
   

5. Update Menu:-   You need to adjust your delivery menus to give customers exactly what they want. They need to be organized in an accessible manner.

   
   

   • Try placing your dishes in a different order to see which one entices Customer the most.

   • Offering a desert along with main meal as a combo

   • Set up daily promotions,

   • Or advertize in-stock food items with limited shelf availability.